No Pit Stops: The Business of Going All In

What drives success?It started with wide-open roads and a barefoot Kiwi childhood, and has taken him to the top of New Zealand business.Grant Baker has done it all, driven all the way by ambition, resilience, and a love of all things fast. In No Pit Stops, Grant recounts his highs and lows – from teenage exploits and early career lessons, to navigating a cancer diagnosis and financial crises, spearheading iconic brands like 42 Below, Ecoya, Trilogy and Turners, and supporting one of our country’s greatest racing exports.More than a story of business success, No Pit Stops is a portrait of a man powered by passion, fortitude, and a love for living life at full throttle.Full to the brim with humour, grit and wisdom, No Pit Stops is for anyone who’s dared to dream big, to zig when others have zagged, and simply wondered, what’s next?About the AuthorGrant is a serial entrepreneur, self-confessed car tragic, cancer survivor and awesome human. His success stories span from 42 Below vodka, to Trilogy International and Turners Automotive Group - not to mention co-founding the Gut Cancer Foundation. Grant's owned over 200 cars and now has a significant Ferrari collection. His book is a wild ride.Testimonials“You can’t underestimate the people who help build others’ dreams – and Grant’s one of the ones who has done that for me.” —LIAM LAWSON, F1 DRIVER“I really enjoyed working with Grant – and it was inspiring to be able to take a small idea and make it something big.” —GRANT DALTON OBE, NZ SAILOR“Grant has proven himself to be a serial entrepreneur. Many achieve success once in a lifetime, but Grant has had multiple home runs across multiple industries spanning multiple decades. As a market participant, what I can particularly appreciate is that many of his successes have been achieved through NZX listings that have enabled the broader investing public to sit alongside Grant and share in his extraordinary success. In a market increasingly bereft of characters, Grant is the exception, not the rule – mercurial and colourful, he has proven that it’s possible to build businesses, compound value and still have a heap of fun along the way.” —GEOFF ZAME, HEAD OF INSTITUTIONAL EQUITIES AT CRAIGS INVESTMENT PARTNERS“Grant has applied his natural entrepreneurial talents not just to business and his pleasure of cars, but also when challenged by cancer. He beat the odds and refocused his expertise, giving back to the cancer community by co-founding the Gut Cancer Foundation.” —MICHAEL FINDLAY, RETIRED PROFESSOR OF ONCOLOGY AND CO-FOUNDER GUT CANCER FOUNDATION Read more